SaaS Marketing Makeover for Amplitude - w/ Cresta's Head of Demand Generation, Nathan Sikes

This is a podcast episode titled, SaaS Marketing Makeover for Amplitude - w/ Cresta's Head of Demand Generation, Nathan Sikes. The summary for this episode is: It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Amplitude, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Cresta's Head of Demand Generation, Nathan Sikes!