Directive Consulting

This week, Cassidy Shield joins our host,&nbsp;Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!

Cassidy Shield

SVP of Marketing & Sales

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
Our guest... Cassidy Shield, SVP of Marketing & Sales at Narrative Science


SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.

Camela Thompson

Director of Growth at CaliberMind

In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.


SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind

It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!Ali &amp; Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.&nbsp;It’s 30 minutes of live, unfiltered SaaS Marketing insights!

Ali Jawin

VP of Global Marketing at RepTrak

It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!
Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. 
It’s 30 minutes of live, unfiltered SaaS Marketing insights!


SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak

It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted! Holly &amp; Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.&nbsp;

Holly Pels

VP of Marketing at Casted

It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted! Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. 


SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow

Sara Pion

Sr. Marketing Manager at Voiceflow

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.

The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.

Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow


SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Our guest... Adam Goyette, VP of Marketing at Help Scout

Adam Goyette

VP of Marketing at Help Scout

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.

The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.

Our guest... Adam Goyette, VP of Marketing at Help Scout


SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout

Watch as guest Adam Goyette joins host Garrett Mehrguth to create a new marketing strategy for Splunk!


It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest is Sara Davis, Head of Marketing at Pronto.

Head of Marketing driving strategy and content creation for Pronto, a leading partner ecosystem management startup. Previously led content marketing and grew brand awareness for what has become the world's largest applied AI company. Extensive experience with copywriting, communications, analytics, website development, email marketing, lead generation, social media, and creative project management.

Sara Davis

Head of Marketing at Pronto

Watch as guest Sara Davis joins host Garrett Mehrguth to create a new marketing strategy for Cedar!


SaaS Marketing Makeover for Cedar with Sara Davis, Head of Marketing at Pronto

Directive

Society

SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company. Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.

SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

DESCRIPTION

Today's Host

Garrett Mehrguth

Today's Guests

Cassidy Shield

Recent Episodes

SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

DESCRIPTION

Today's Host

Garrett Mehrguth

Today's Guests

Cassidy Shield

Related Resources

Recent Episodes

SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind

SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak

SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels

SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow

SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout

SaaS Marketing Makeover for Cedar with Sara Davis, Head of Marketing at Pronto