SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

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This is a podcast episode titled, SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce. The summary for this episode is: It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director of Demand Generation at Alyce, Pete Lorenco!

DESCRIPTION

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Sr. Director of Demand Generation at Alyce, Pete Lorenco!