SaaS Marketing Makeover - With Vidyard's VP of Marketing, Tyler Lessard
This is a podcast episode titled, SaaS Marketing Makeover - With Vidyard's VP of Marketing, Tyler Lessard. The summary for this episode is: It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Vidyard's VP of Marketing, Tyler Lessard!