SaaS Marketing Makeover - w/ MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata

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This is a podcast episode titled, SaaS Marketing Makeover - w/ MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata. The summary for this episode is: It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Front, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata!

DESCRIPTION

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Front, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata!